SITE PROMOTION: Free
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Probably the
second most common dilemma webmasters face,
besides designing their website, is how to
optimize it for the search engines to improve
their ranking and promote it in order to
increase their website traffic. The task
may seem almost overwhelming, but rest assured, it's easier than you think. And you can achieve
excellent site promotion results absolutely FREE with the easy free online tools
and tips contained in this section of Creating
Online.
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Need some tips to begin?
My SEO
/ Website Promotion Tips Page
contains a list of proven tips and ideas for
ways to promote your site, improve your search engine ranking, and attract
visitors. They are all absolutely free, are very
easy to do, and do not require a significant
time investment. I am here to tell you that you can
indeed promote your site yourself in your spare
time very
effectively without spending a penny. I
personally have done it and
have achieved excellent results just by using the tips and free online tools
I am sharing with you. |
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Monitoring - As a webmaster, you want to
know where your
traffic is coming from, so setting up a system to monitor this is in my opinion
absolutely essential to determine which of your site promotion
efforts are working and which are not. On my Website
Monitoring page, you'll find
everything from free hit counters,
detailed site stats, and live doorbells to live chat buttons. WIth
these tools you will see the actual search engine
results page that sent your visitors to your site, which keywords
were used to find your site, and your position in the search engine for
those keywords relative to your competitors. Actually see the links at other sites
on which your visitors clicked to arrive at your site. Learn info about your visitors (browser, OS,
nationality, screen resolution, etc.), which can be extremely useful when designing. |
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Search
Engine Help for Beginners |
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What is a search engine? A website
(such as Google)
with a searchable directory (database, index, list) of thousands of other
sites. People use these search engines to search for information on the internet. |
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What are search engine spiders, robots, crawlers, webcrawlers, knowledge-bots and knowbots, and how do they work?
These are terms used to describe little "programs" that search engines send out to "crawl" around the web searching for information found on websites. They will recrawl the sites that are already listed in their search engine regularly (maybe once a week)
to update their database. They will also be instructed by the search engine programmers to go directly to your site and crawl it
for the first time if you have filled out their AddURL form to list your site with their search engine. They gather data (information) from the text in the body of the pages, from the meta tags in the
HTML source code of the pages, and from the image alt tags on the pages they crawl and feed it back to the search engines for processing and possible listing in their index. |
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What does it mean to "AddURL?"
It means filling out a form at a search engine website to invite their spiders to crawl your site and (hopefully) list it in their index.
The information you will be asked to submit on
the form could include your website title, website URL, email address, and some keywords. |
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