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Tips for Choosing Effective Keywords
06/19/2004 - Author, Pam Roth, CreatingOnline.com
GOAL:
To put together an effective set of keywords for your keyword meta tag
and to enter when listing your site at search engine AddURL pages. These
should be words that are applicable to your site, exist in the text on
your page, and words which people
often search with to find information similar to that which your site offers.
1.
You should, of course, review the actual text on your own pages to get ideas for
keywords. Be sure to include every keyword you've used
somewhere in the text on your page. Get creative. You
can find a way to do this. I've seen sites add a brief
paragraph in the smallest font size at the very bottom of their page
solely intended to use some of their keywords. It was a
readable paragraph with complete sentences that made sense.
That's okay! It's acceptable. Absolutely DON'T employ
the use of hidden text (using a font color the same as the page
background) or comment tags in your page source code filled with
keywords. Either of these tactics will get your site banned
from the search engines. SE's are much smarter
today in their ability to detect spam.
2. You can also do a search at
Google
using the one most applicable keyword to your site. Using the five
sites at the top of the list in your search results, check the keywords
they are using. You can do this by visiting their site, right
clicking on their home page, and selecting "View
Source." It is a copyright violation to copy the exact keywords in
their meta tags, but at least you can get some ideas for your own
keywords.
3. Each week
you can receive an emailed list of the top
500 frequently searched words on the internet over the past
week taken from various metacrawlers across the net absolutely free from
Wordtracker.
You can
then edit your meta tags, page title, description, and page text to use
any of these *proven* popular keywords that may apply to your site to
help boost your ranking.
4. Don't
include common words (i.e., the, and, from,
like, a.)
5. Don't
try to
fool the search engines by including words that are not applicable to your site
(spamming.)
6. Be careful about copyright infringement (registered
trademarks, copyrighted names, company names, brand names) when choosing
keywords. You could be sued.
7. Besides single keywords,
you should also include phrases that you feel others may use when searching (i.e., web
design, webmaster tools.) If your site is a match for the exact phrase a
person has used when searching, this will give your site a boost in the search engine
results displayed.
446 words
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