Boost Your Search Engine
11/02/2002 - Author, Pam Roth,
Many search engines are not
frames friendly. Avoid using them if at all possible.
2. Optimize your page title. It should be no longer than 100
characters and should include several primary keywords relative to your site
and optionally your website name.
3. Include a brief "description meta tag" that includes
several of your keywords, while at the same time entices people to want to visit your
site, as this tag is sometimes used as the site
description beneath your link in search results.
4. While some search engines no longer pay attention
to the "keyword" metatag due to spamming and other abuse, I still feel it is an important metatag to include.
It should contain applicable keywords and keyword phrases that searchers
might use when searching for a site such as yours, which words are also
included in the text on your page. Limit it to 500
5. Include several primary keywords in the first few lines of text that
appear on your page if possible. (Check the HTML view of your page to see the
text that appears first.)
6. Avoid flash intro pages if possible. While many of the major search engines are
able to read flash pages, text on flash intro pages is not able to be crawled by
all or crawled adequately. If you must use a flash intro page, at least add text below the flash file relevant to your site containing several of your top
keywords or consider using a flash header
7. Don't submit your site to the same search engine more often than once
per month. Some search engines may consider more frequent submission to be
spamming, and you could
possibly end up being banned. Use the "REVISIT-AFTER" metatag to
instruct the SE spiders to return to your page
and reindex on a regular basis, although many
will do so anyway.
8. MY NUMBER ONE RANKING TIP: Exchange links with high-ranking sites
(at least a 5 Google PageRank) containing
quality content similar or compatible to that of